Thursday, August 11, 2016

Digital SEO Marketing Lismore - Facebook Ads Lessons to enhance your Impact


Digital SEO Marketing Lismore is not as simple as designing a website there are of so many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I wish to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are numerous matters about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money.

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Lismore Business then you will want to set the location to Lismore. It just makes good sense, right?

But what lots of people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to indicate to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Lismore will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who reside in Lismore, as well as just people visiting.

So depending on your small business, you may intend to be targeting people that are visiting or even on holiday in Lismore. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are going to assist your business.

Lesson # 2-- Mobile platforms are key.

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many of Facebook users are young, and younger customers pretty much only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even though you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you try out the quantity of ads you want aimed purely to 'mobile.

Lesson # 3-- Image v Text.

This is the main thing that I really needed to remember when first starting. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should make sure that you have a nice image in your ad and your font isn't too large.

Something that I have the tendency to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay  and it will give you an indication of just how much text you are using in the ad.

So be sure to keep this in mind and your ads will have more growth, and less automatic turndown by Facebook.

Hopefully these few thoughts and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing attempts in Lismore.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Lismore on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au.

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