Internet Marketing Lismore is a
challenging thing, and as we enter 2016, people are in a frame of mind where
they reflect back on the year that was 2015, and try and determine what life
holds in store for them next. This is of course, tough. You can certainly never
find out what is around the corner, but if you find out the important parts of
the past and look for patterns you can get a better understanding. This is
particularly true for SEO. I hope to try and explain to you some of the major
news that have been arising in 2015 throughout the Lismore SEO sector and the
globe. From this with any luck together we can try and figure out where to
focus our efforts, this will be specifically beneficial if you are a local
Lismore business.
Think Local
This is the greatest developing trend and
it is going to keep increasing in importance. This means that if you are an
Lismore company and you are looking for local clients, then this is fantastic.
Launching with the changes from Google Pigeon, we saw an arising trend that
local Lismore searches were actually ranking higher than business with national
headquarters, or even places on the other side of the city. Why? Because with
local searches people want to know what is near them! In 2016 this is going to
grow even more taking into consideration the recent Google search quality
ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be appearing even more in 2016, so keep an eye
out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
swiftly growing overseas and are beginning to emerge in Australia and it won't
be long before they gain appeal in Lismore.
Mobile wallets
Society is getting more and more used to
carrying around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other swift
'contactless' paying technologies we are moving towards mobile wallets. This
will mean 2 points for a local Lismore business. 1-- you should be keeping an
eye on growing trends, and make sure you have the capacity to actually let
people pay-- for example, if you are yet to get a PayWave or RFID reader for
your ship, then get one. And 2-- you can start making use of the mobile nature
of paying. This means advertising and marketing, coupons and other fantastic
offers that you can send to people on their phones and therefore straight into
their wallets.
Beacons
Beacons are something that has had
expanding use overseas and we are finding them locally now too, but they are
essentially other ways of getting offers to people locally. It works through
Bluetooth, or even a free Wi-Fi, and it just simply provides information or a
discount to people who connect or sign up to the Beacon. This means that people
at your Lismore store, or even taking a walk past the area will be given more
incentive to actually enter the store and make a purchase. It's an ingenious
promotion and marketing tool that will continue to grow in 2016, but I wouldn't
be surprised if technology and innovation changes this even further throughout
the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for creative ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell using these aps. It is amazing how many people can keep reinventing ways
to get their business out there, and the same could be done for your local business
in Lismore. Be creative and even research what other individuals have done,
especially when it comes to social media-- if you see something you like,
remember of it and find a way to integrate a similar idea into you own
campaign.
My last pieces of parting advice-- and
these are things that you can possibly do at this moment, today-- would be to
sign up to a fresh Social Media account. Facebook, Google +, Instagram,
Pinterest. Pick one you don't have for your company yet and start a new
campaign to reach a new audience. As you reach new people, you will grow your
reputation at a local Lismore level, and also boost your authority and perhaps
even become a resource for people. This all goes towards your local SEO efforts
which are key in 2016. So you will probably notice that the future actually
looks efficient for Local businesses with trends and technology pushing for
even greater interaction at a 'community' level. This is great for Lismore
businesses, so I hope that you are as thrilled as I am. Keeping that in mind,
if you are lo9oking for more SEO advice, or are planning to improve your SEO
efforts, then contact Internet Marketing Experts Lismore on 1300 595 013 or
visit, www.internetmarketingexpertsLismore.com.au
