Digital Advertising in Lismore means nothing if you have no idea the best ways to use your Call to Actions or (CTA's), because a Call to action may possibly be the easiest way for you to generate a lead. It can make or break depending upon how weak or strong your CTA is, and so I want to give you a few tips to make sure that you are doing the most you can to grow your brand and generate those critical leads.
Wording
Really straightforward, stay clear from commonly used words that are going to make you seem desperate or like you are pushing for a sale. For example, picking between the words, 'buy' and 'shop' as a CTA, one might imagine that they each mean the same thing. But you should understand that many people on the web usually avoid commitment, so subconsciously even there is a tendency for people to think that the phrase 'buy' is closing them into something, while 'shop' is a way for them to learn more information. The issue I am trying to make is that you really should contemplate the wording and avoid words that have unplanned consequences.
Shape and Colour
It may seem weird, but Shape and colour of your CTA can affect its success. In the world of Digital Advertising there have been a variety of investigations into the concept of layout and its affect upon a person's perception, and essentially one theory claims that curves are the leading way to go. So, if you intend to try and optimise even further, think about making the button for your call to action curved, rather than a square.
Now, colour, this is yet another area that there are a few theories on. Some people will have you believe that green is fantastic because it means 'go', but to stay away from red because it is 'stop', or that blue is calming so it will make consumers more relaxed ... In the end there really isn't any conclusive evidence to suggest one option over another, so just go with what works best for your design. One point that I will discuss though is that you should understand the font size and colour-- If you want your digital advertising to be most efficient in the Lismore area, it is a good idea to try and keep it different from the rest of your content, but don't go too crazy.
Location
Where your call to action is set is quite essential to digital advertising success.
All that I mean by this is ensure that you don't have it tucked away in a corner somewhere, or that you have way too much text that is complicating the Call to action.
In the long run it all comes down to finding out the combination that works for you, remember your wording, shape, colour, size and placement of your brand's Call To Action, and when you bring all the elements together just think easy and think about your consumer.
Boosting your Online Sales with good CTA's.
If you need to improve your digital marketing strategy in Lismore or just want know more about CTA's then feel free to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsLismore.com.au.
This piece is written with a few tips in mind, and it stems from a fair bit of experimentation, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found anything that does the job, or even know of a colour that works for you, let us know, or want a few free tips contact us on 1300 595 013.
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