INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is necessary to everything that you are
planning to do for your business. But the catch for some people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you have to
understand most of recent updates in order to be organized the future, and the
new changes in Pidgeon herald some interesting news for local Lismore
businesses.
In the past we have had Google Panda,
Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it
has actually made a variety of rather subtle changes that is important to get
your head around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update in this particular series, and it laid the foundation
for what Google considered being a 'good website' and punished those that were
not structured well. Penguin then arrived and started attacking all the dodgy
sites that are using underhanded techniques or considering to buy links-- it
pushed again towards websites having to 'earn' a positon instead of buy one.
Hummingbird added a new feature to the game
and made us all count on the need for 'responsive design' and recognise the way
that the modern user browses the internet. So this brings us to Pidgeon.
Hopefully, you can see the theme that has been building-- Search Engines reward
those deserving. Pidgeon caries on the tradition, but it takes it even further
and helps the locals too!
Essentially Pidgeon has established a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local Lismore
business, has been around for decades, and is aiming to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Once, the smaller local Lismore store would
be struggling with INTERNET MARKETING because they ought to match the budget of
the larger company. This meant that many small companies were just throwing in
the towel on INTERNET MARKETING or wasting their money and time. With Pidgeon,
a search in Lismore, is now more likely to rank a local Lismore business as a
high result compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to make sure that you can get the best through your
business!
If you need to bring your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend going to
Internet Marketing Experts Lismore, call 1300 595 013 or visit at
www.internetmarketingexpertsLismore.com.au
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