Digital SEO Marketing is a daunting and
intricate area, and one of the ways that helps make it even harder is the way
that Google is making it harder to find information. I am not actually one to
fuss about the way that Google evolves-- usually they are moving to make the SEO
'game' a more trustworthy a worth driven market, but some things are still
irritating. So what am I complaining about here? Well allow me to try and
clarify it this way.
Regardless of how you intend to design your
keyword investigation, it all begins with a specific core idea, one that you
need to build by checking out your metrics and Google Analytics.
The idea is that from this main idea and
keyword, you then construct a seed list of terms, expanding through
interrelated terms and synonyms of your key concept. The expansion of terms
will then begin to be tailored towards SEO ideas, content marketing, online
marketing and other points to consider.
At one point, Google was willing to make
all of its searcher keyword data available free of charge to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now plays.
Google has determined though that they are
going to lower the access to the data created by specific searchers. This
consists of those who are logged into a Google account such as Gmail and
Google+, along with anyone using recent updates of Mozilla Firefox. The secure
searchers are shown in the search result site's domain including 'https' rather
than 'http'.
As explaining by the Not Provided site,
www.NotprovidedCount.com, this impacts an ever increasing amount of data, being
upwards of 80 %. This means that the days of basic and free access to marketing
reports through Google Analytics accounts are at an end. Rather, you will have
to invest in a Google AdWords advertising account if you want to use Google's
proprietary information.
There are a variety of good keyword
research tools out there in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it appears that an SEO company may be one of
the most basic ways to learn the real metrics for many specific niche areas.
The main concern that is brought up by this is how it influences the small
businesses in Lismore that are trying to conduct some DIY SEO who don't always
want to run a full SEO campaign or invest too much money in AdWords or AdSense.
Where this goes next in 2016, only time will tell. But if you are looking for
more information on ways that you can try and get more accurate information and
metrics that will actually help you, consider approaching an SEO Agency. Every
agency is different, so do some research and find one that is best for you. For
example, you can contact my SEO firm, Internet Marketing Experts Lismore on1300
595 013 or visit, www.internetmarketingexpertsLismore.com.au
